The BD Goyal Group, a well established Business Conglomerate under the chairmanship of Kailash Chand Goyal decided to launch Essel Kitchenware in 2001.
The main thrusts were EPS Disposable tableware and dinnerware and Cellular Expanded Polythene, commonly known as EPE, a material widely used in packaging, sports good, thermal insulation, cushioning, making expansion joints in buildings and so on.
Eatons, a brand built specifically for disposable dinnerware and tableware was launched in 2005.
Essel further diversified into manufacturing of PP disposable tableware to cater to the diverse requirement of disposable trade market.
The other group company... S.L. Polypack Private Limited manufactures HIPS disposable cups, glasses and containers under the brand name of Eatons as well.
S.L. Polypack also produces custom printed cups, glasses and containers for the major players in dairy and beverages industry and their busines spreads pan India. More than 50% of business of S.L. Polypack is generated from the sales to institutional buyers.